SEO
The report nobody reads
Every month someone sends you a PDF full of charts with arrows pointing up. It never tells you whether the phone rang more, so it goes in a folder.
Meanwhile, fewer calls come from Google than used to. The reason is usually specific, a little boring, and fixable.
I won't promise you a ranking. Nobody honestly can. What you'll get is a plain answer about what's wrong and what it takes to fix it.
What the work is
Technical SEO
This is the foundation under your site: how it's organized, how fast it loads on a phone, and whether Google can read it clearly. Website optimization starts here, not with keywords.
It's where the real problem usually hides, and it's work you can check item by item. That's why we do it first.
- One main headline per page, and headings in order
- URLs that don't change, and redirects when they must
- Structured data that describes what's really on the page
- Speed scores measured on a real phone, not a laptop
Local SEO
If you don't show up when someone nearby searches for what you do, the cause is usually specific: the wrong category, a listing nobody has touched in two years, or your address written four different ways online.
That last one hurts more than it sounds, because Google can read each version as a different business and split your credit. We fix your listing, your city pages, and the consistency between them.
Google Business Profile
When someone nearby searches for what you do, they often read your map listing before your website. Plenty of them call straight from it.
Your primary category matters most, and it's the setting most often wrong. After that come your services, photos, hours, and an address that matches everywhere.
Listing work often shows results in weeks. Distance between the person searching and your business still matters a lot, and no listing change fixes that.
Generative search
More of your customers now ask ChatGPT, Gemini or Google's AI answers instead of scrolling results. Those tools quote pages that state the answer plainly near the top, with a clean structure and a named author.
You don't need a separate service for it. It's the same work, done carefully enough that a machine can quote you.
Google Ads, when it fits
Ads built around what people actually search for, each one sending people to a page that answers that exact search instead of your homepage. You can see what every dollar did.
If a market is too far from your business to win on the map, ads may be the only way in. When that's true, we'll say so plainly.
Questions people ask
- Can you guarantee first page?
- No, and neither can anyone else. Rankings depend on your competitors, where the searcher is standing, and changes Google doesn't announce. I'll tell you what's actually wrong and what it takes to fix it.
- How long does SEO take?
- Technical fixes can move things in weeks. Earning a spot in a market where nobody knows you yet takes months. Anyone promising fast results in a competitive market is guessing, or quietly buying clicks.
- Why is my business not showing up on Google Maps?
- Usually one of four things: the wrong primary category, an incomplete listing, your address written differently across the internet, or distance from the person searching. The first three are fixable. The fourth is why some markets need a different plan.
- How do I pick the best SEO company?
- Ask for the last three things they changed on a client's site and what happened after. A good answer is specific and a little boring. If the pitch is a list of deliverables and a monthly report, you're buying activity. And any of the search engine optimization companies that guarantee you a ranking are telling you something they can't know.
- Do you work with small businesses?
- That's most of the work. Small business SEO is a different job from the enterprise version: one market and fewer pages, with every dollar visible. You don't need a hundred blog posts. You need the listing right, a few pages that answer real questions, and a site that's fast on a phone.
- Do I need an SEO consultant or someone to run it?
- Depends what you're missing. If you have someone who can do the work and you just need to know what to do, hire an SEO consultant for a Game Plan and keep the plan. If nobody has the time, we run it. We'll tell you which one you are.
- Do I need to blog every week?
- Most businesses don't. A handful of pages that really answer your customers' questions will do better than a weekly post nobody reads.